You see them all over: on billboards and glossy magazines, bus shelters and television, bus tables and advertising boards. You hear them everywhere, from your favorite morning news program to billboards promoting another local business. They’re advertisements where lawyers tout themselves either as the best lawyer like Advocaten haarlem or perhaps the best lawyer in town. And, of course, if you’ve been paying attention to your local court system, you’re familiar with the ubiquitous “lawyer’s sign.”
But what is a “best lawyer website”? How do web site visitors find a site that provides the information they’re looking for? Why don’t more lawyers to create a more generic website instead of focusing all their marketing efforts on their specific expertise? Most attorneys have a general awareness that their firm has a website, but they don’t know exactly how or why it works. This article explores some of the various uses of a legal firm’s website.
Many lawyers choose to include links to outside blogs and articles, newsletters, and “newsworthy” blogs on their site. Lawyers can add links to news releases and legal issues regarding the practice area for which they are associated. For example, an attorney practicing in the area of real estate might include links to blogs discussing recent developments in the housing industry or local legislation concerning the practice. Other kinds of outside links may help lawyers get more exposure and build their brand.
Another popular way to get potential clients and keep current ones coming back is to include a blog on the practice’s website. By blogging about a particular legal issue or area of the law, attorneys create an online presence that allows them to connect with their peers and those outside the firm when necessary. They can discuss the latest development in their field, discuss cases that will be important in the upcoming years, and talk about the latest trends in the profession.
Many of the typical features of lawyer directories are also found on the majority of these websites. Features like search functions and link features are common. When a website starts to attract more visitors than it can handle, it may start displaying extra advertisements, pop-ups, and automated responses. The website may also begin using software to increase the number of searches it performs on a daily basis.
These features can help any law firm promotes its services and expand its clientele. By doing so, an attorney can make sure that he is always visible to his current and potential clients. By using a variety of features that allow clients to search out information related to the practice without having to leave the home, attorneys are taking advantage of a marketing strategy that is not only convenient but efficient. By following up on leads and through other social networking sites, lawyers are able to generate a list of leads that they can follow up with and build a client base that is made up of active clients who are ready to hire.
