What Professional Press Release Distribution Services Can Do for Your Business

Press releases are an essential part of any business’ marketing strategy. They not only help you get your message out to the public, but they also help build trust and credibility with potential customers. However, having a well-written press release isn’t enough; you need to make sure it gets into the hands of your target audience. The best press release distribution service come in. But how do you know which one to choose? Let’s take a look at some of the best press release distribution services available today.


Cision is a popular choice for businesses looking for an all-in-one PR solution. It offers comprehensive press release distribution, media monitoring, and analytics tools that enable you to track and measure your success. Cision also provides access to a database of more than 1 million journalists, influencers, and bloggers who can help spread your message even further. Plus, Cision’s sophisticated AI-driven targeting capabilities allow you to reach specific audiences with laser precision.

PR Newswire

PR Newswire has been around since 1954 and is considered one of the leading press release distribution services available today. It offers an extensive global reach—more than 4,500 websites—and allows you to easily customize your campaigns based on target audience and budget requirements. Additionally, PR Newswire makes it easy to track results with built-in analytics tools that provide detailed insights into your campaign’s performance over time.

Business Wire

Business Wire puts a premium on speed and accuracy when it comes to delivering your news quickly and efficiently. This service delivers press releases directly into the inboxes of more than 715 major search engines like Google News and Bing News, ensuring that your news reaches its intended recipients fast. Business Wire also helps enhance visibility by distributing news releases across both traditional and social media channels—including Twitter—which allows for greater engagement with potential customers online.

Target Audience

Another factor to consider when choosing a press release distribution service is target audience. Different services offer different levels of reach and access, so it’s important to determine who your target audience is before making your decision. For example, if you’re targeting local media outlets, then you may want to opt for a local-focused service that specializes in reaching those types of outlets. Similarly, if you’re targeting national media outlets, then you may want to go with a more comprehensive solution that offers access to multiple channels including print, online and broadcast media outlets.


The ability to track analytics is also an important factor when considering which press release distribution service is best for you. Knowing how many people have seen or read your press releases can give you valuable insights into what works and what doesn’t work when it comes to getting noticed by potential customers or partners. Some services offer detailed analytics such as number of views per day, number of clicks per day, time spent on pages and other key metrics that can help you make informed decisions about how best to distribute future press releases.


It can be difficult to decide which press release distribution service is right for you given all the options out there today. However, if you’re looking for a reliable solution that gives you access to a wide range of features and capabilities—from analytics tools to global reach—then any of these three should fit the bill nicely!