Every business needs a system to track incoming and outgoing mail. You need this so that you can keep an eye on your business, target specific customers, and analyze the performance of your mailing strategy. It’s also useful for tracking when and where your customers are.
For example, you can use the details from a particular mailing to produce more targeted marketing in the future. Or you might want to check whether you sent out similar promotional material at different times.
However, tracking your mail isn’t easy—and it doesn’t have to be complicated either. Thankfully, several solutions take the hassle out of tracking your mail and help keep things organized.
Here is a brief guide about how to track your mail with ease:
What Is Mail Tracking?
Mail tracking is tracking the journey of physical or digital marketing materials. It’s a crucial part of marketing strategy for any business. You can track the following:
– Where your campaign is being distributed to
– A record of who has received your email
– How long your email has been open
– What links or attachments your email contains
– When someone opens your email, prints it out, or sticks it in their (digital) inbox
Track Your Mail Automatically
If you’re looking to track your mail automatically, you’ll need to set up an email tracking solution. There are many providers, including those that let you track your mail via APIs and analytics tools that let you see where your campaigns are going.
You can track the route your emails are taking using an email tracker. There are several different ways to do this. You can use an email tracking tool that comes with a tracking API, or you can also set up a tracking code embedded in your emails.
There are two main types of email tracking: IP and cookie-based. IP-based tracking involves monitoring the IP address each email recipient accesses your emails from. This is the most reliable form of tracking, but it requires you to know each recipient’s IP address.
With cookie-based tracking, each email recipient views your emails from a unique “cookie” on their computer. This is the easiest method of tracking, but it can be harder to set up.
Set Up Custom Businesses For Your Emails
If you aren’t using a specific segmentation system, you’re missing out. Using different subject lines, content, and delivery options for different types of customers can help you understand where your prospects are coming from.
For example, you could use a subject line like “Fundraising Email” and a different type of content with a stronger call-to-action for a different audience. You could also change the delivery method for different customers, such as by sending over email, printing it, or sending it to an email address.
Use A Mailing List Provider
Many businesses choose to use a mailing list provider for their mailing list. This is a good choice for many businesses, as it keeps everything organized and makes it easier to segment customers. A mailing list provider will provide you with an email address and allow you to create a mailing list.
You can then use this to collect email addresses from your audience. Your mailing list provider can help you keep track of this data, making it easier to segment your customers.
