Matthew Davies Stockton Explains How to Use YouTube To Promote Your Business


The audiovisual medium plays a pivotal role in the world of marketing and promotion, and YouTube is the key player in this field. All entrepreneurs understand the importance of videos in marketing as they invest heavily in such campaigns. YouTube has a very large user base and releasing your video on the platform can play a major role in promoting your business. Let’s take a look at some tips discussed by Matthew Davies Stockton that can help you promote your business on YouTube.

The Ways

  1. Setting up an account- Personal accounts have lots of limitations on YouTube. For instance, only one person, i.e., the account the holder can access the account. However, promotional campaigns are managed by more than one individual. The channel itself also has lots of moving parts that cannot be handled by a single individual. Signing up for a business account removes that restriction. When you have a business account, more than one person can access the account and manage it accordingly.
  2. Research your Audience- The demographics tab is your control center. It provides you with tons of data regarding your audience that you can use to further optimize your channel.

You get access to data related to:

  • Viewer counts
  • Revenue generation
  • Average watch time
  • Interaction across videos
  • Subscriber demographics

Data is king. It can help you curate your content so that it aligns with your target audience. For example, let’s assume your audience peaks from 3 pm to 6 pm on Fridays. You can then proceed to release your promotional videos to hit the maximum viewer count. 

  1. Competitor analysis- Analyzing your competition, researching what they are doing right, and where they are going wrong can be a deciding factor in the overall success of your business. Assume you’re researching your competitors and stumble upon a problem that your competition is not providing. You can include those points in your next promotional video and gain the upper hand.
  2. Take advice from your favorite channels- You must have a few personal preferences of content creators whom you like to watch. Use the opportunity as a learning experience to develop your videos. Notice what they are doing to drive subscriptions and viewer engagement. You don’t have to copy all of their moves. Use them as a steppingstone to develop your unique style.
  3. Search Engine Optimization- SEO is inevitable if you’re looking to promote your business. There are millions of organizations out there, and you need SEO to rise above them all. Some common SEO strategies include:
  • Interesting thumbnails
  • An eye-grabbing title
  • Compelling video description
  • Timestamps for better engagement by enabling users to find relevant information quickly
  • Trendy hashtags
  • Playlists with similar content to keep them hooked to your channel
  • Bumper ads, watermarks, and cards
  1. Schedule your Videos- Scheduling your videos is very important. It helps you build trust and long-term loyalty with your customers. 


According to Matthew Davies Stockton, the key to promoting your business well is consistency and creativity. You have to make your viewers want your content and present in a way that leaves a hunger within them. Hopefully, these few tips will help you get started on our journey.