Ranking up on search engine results may seem impossible or tough. According to Handy, if you know about the right approach, you can easily get your site to climb higher on Google and other search engines so that you can drive more traffic to your website. Here’s how you can become more visible to search engines:
Tips & Tricks
- Register with Google Search Console – Previously known as Webmaster Tools, Google Search Console is a free service offered by Google. With this free tool, you can submit your website’s sitemap to Google and get access to a lot of valuable insights and information to improve your website.
You can check out who is linking to your website and even see the click-through rates and logging time on your website for different search queries. If you can go through that information and optimize your website for more organic relevance and minimize false positives, then you can easily rank up the search results.
- Register with Google MyBusiness – Google MyBusiness is the new and hip, revamped version of Google Places. If you get your website registered here, you can appear on geographic search results that are relevant to your website. When you verify your business with Google MyBusiness, Google knows that you operate in a physical location. Hence, it shows your business is in search results for people who may be looking for a business like yours in your operational area.
Google MyBusiness plays a vital role in local SEO and you can also regularly update your online entry with pictures and feedback from customers to raise your visibility with more positive ratings. Make sure to keep your Google MyBusiness entry updates with the right information since outdated information can get you ranked down in the search results.
- Make your website snappy – One of the factors that have an immense influence over search engine rankings is website speed. If your website is snappy, you can expect your site to pop up near the top and get noticed by people.
To achieve that, you need to cut down on the frequency of HTTPs requests to your sites and also use as few images as you can. Vectors are going to work better and for images, you should use good quality compression to minimize their size with minimum loss in quality.
- Hunt down and use the right keywords – Perform keyword research to find out the keywords most people are using to search for your website or products and services offered by you. Look at the volume of searches for each and figure out the difficulty to rank higher with respect to each of them. After you find out the keywords you need, apply them organically to your page titles, descriptions, headings, and URLs.
Handy suggests that you follow all the tips mentioned above and do your due research before you implement them on your website. Most of the things mentioned above won’t cost you a dime and can help you out to be more visible to search engines.